“We’ve experienced significant changes in the King’s Cross area from the 1980s to now,” he says. “But Somers Town is where you still feel a sense of community.”Why open a new diner on this street in particular? “There are some great restaurants that drew us here who simply love food – Mai Sushi and Albertini’s to mention a couple,” he says. “They’re all family run and focused on delivering great food with no frills. They helped us provide direction in Cattle & Co.” The main offer is “BBQ, meat and liquor” with a charcoal oven, an imported smoker from America and a six-metre bar.
“It’s comfort food and there’s top quality booze to wash it down with,” he says, wit a smile. “But it’s a very stripped back and casual approach: not fancy, not quiet and non-conformist”.