Success story: Camden Watch Company

This Euston-based start-up makes watches inspired by NW1 past and present (and its bus routes)

Camden Watch Company

Camden Watch Company
Anneke and Jerome: ‘Camden has such a rich history.’ Photo: PR
Founded in 2014 by Anglo-Swiss watch designers Anneke Short and Jerome Robert, Camden Watch Company is a local success story based out of The Collective in Euston.

Offering five styles of wristwatch, each wittily named after local bus routes, the pair’s latest creations are the No.24 ladies’ watch and the new gents’ No.253 timepiece. There’s also a unisex No.88 design.

The idea is to “draw inspiration from both the rich industrial heritage and bustling present-day Camden Town,” so we spoke to the pair about their inspiring business venture.

Tell us what you do?
We run AMS studio, designing things like jewellery, coffee cups, greetings cards and timepieces for various clients. And through this we created the Camden Watch Company.

What’s your background?
Jerome is born and bred in the heart of the Swiss watch valley, La Chaux-de-fonds. Anneke is a British watch designer who trained in Switzerland. In 2010, we moved locally and a few years later we set up our studio and got an office in the Collective building when it was based in Mornington Crescent.

Why watches?
They’re such amazing objects, so intricate and complicated and yet so robust. It’s an object that we’ve both been fascinated with since childhood.

Camden Watch Company
‘Like the whole of London compressed into one area.’ A Camden Watch. Photo: PR

And why Camden as a brand?
That’s easy. We live in Camden, work in Camden, in short, we love Camden. And it has such an amazing and rich history. It’s great to be able to create something about a place that you’re passionate about.

What do you enjoy most about being here?
So much. We love the openness, the vibrancy, the alternative culture, the bars, parks, pubs, markets. I could go on. NW1 is like the whole of London compressed into one area.

What’s it like actually working in Camden Market?
Our main office is in Euston, but we are still up in the market as often as we can be. And It’s pretty crazy. The vibe is really great, and it’s a funny feeling having to fight through hordes of tourists in the morning.

What’s the craziest thing you’ve seen?
There’s been lots, ranging from good to bad. I think Brewdog driving a tank up Camden High Street is pretty high on the list.

Tell us a secret.
Actor Martin Freeman wears one of our watches. He came into the shop to buy it himself. Jerome has a photo with him – but we’ve never posted it online.

This is box title
Find Camden Watch Co at 88B Stables Market, Chalk Farm Road, Camden, NW1 8AH Open 11am-6pm. More info here

Get directions with Citymapper

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